Celebrating this year’s PR and Communications Winners

Earlier this month, Directors Adam Arndell and Sara Crowe represented C7EVEN at The Public Relations Institute of Australia (PRIA)’s Golden Target Awards.

Now in its 46th year, the annual event brings together the industry to celebrate the highs, the wins, achievements and innovations throughout the year. With categories such as best Regional Campaign, Consumer Campaign, Crisis and Issues Management and Agency of the Year campaigns to name a few.  The night showcases the diversity of work that the PR and Communications industry tackles yearly.

In this, our latest blog, we’re going to be unpacking some our favourite campaigns from this year!

Image: C7EVEN Founders and Directors – Sara Crowe and Adam Arndell with the– Bronze Award for Regional Communications Campaign of the Year for the Multimin Performance Ready Challenge for Virbac Australia.

Noted as one of the most competitive years yet, C7EVEN was thrilled to be nominated for four categories and took home the bronze award for the Regional Communications Campaign of the Year. The award-winning campaign was for our client Virbac Australia’s Multimin Performance Ready Challenge.

The campaign inspires Beef, Dairy and Sheep Producers to track the performance of their stock with their use of Multimin, sharing their experiences with the online community. The campaign runs annually with 75 ‘Challengers’ taking part to have the chance to win an overseas study tour for two people and 12-month supply of the product.

We loved working on this campaign and how it brings people together across all parts of regional Australia. You can check out more about the Virbac Australia’s Multimin Performance Ready Challenge here.

Last year’s winner of the Performance Ready Challenge – Tim Reid

One of the standouts of the evening was the ‘Where the Bloody Hell Am I?’ campaign coming in gold in the Consumer Campaign – Product Category, the Integrated Marketing and Communication Category and taking home the National Campaign of the Year award.

Playing off of the well-known iconic travel slogan – “Where the bloody hell are you?’, the winning campaign aims to inspire Aussies to prioritise safety whilst exploring the great outdoors. With staycations and local travel taking off amidst continued border restrictions, the campaign urges people to think about how they’ll stay in touch when there’s no signal available. Enter iGME – one of Australia’s leading manufacturers of emergency beacons and UHF radios. Backed by country music legend – Lee Kernaghan, the campaign features imagery of some Australia’s most beautiful remote areas where the product is able to connect travellers with help if needed. We absolutely loved this campaign and think GME’s agency We Think Different did a bloody good job.

One of the promotional Images from the Award Winning – ‘Where the Bloody Hell Am I?’ Campaign

Another favourite of ours was in the Experiential or Activation Campaign category – taking flight into second place was The Hendrick’s Most Unusual Balloon Bar campaign by Havas Blvd. After the turbulent year of 2020, Henrick’s wanted to lift Sydneysiders’ spirits with their unique pop-up bar in the form of an air balloon ride over the Habour City. The hospitality industry was and continues to be one of the most impacted by the restrictions and lockdowns and so the campaign set to encourage people to get out and about with the invention of the ‘Tini Martini’ – a gin martini in miniature form and was exclusively available at participating venues such as PS40, Helm Bar, The Barbershop, Café Del Mar, Planar, Prince of York, The Swinging Cat and Champagne Bar, The Sofitel. We’d like ours shaken not stirred and can’t wait to see where Hendrik’s next campaign will take us.

Image – Hendrick’s Most Unusual Balloon Bar in Sydney – 2020

The PR and Communications industry specialise in distilling and distributing key information to the right people at the right time. We loved seeing the WorkSafe’s campaign – ‘Workplace Safety is our Common Language’, bringing workers in Victoria safety briefings and instructions in 19 different languages. The work ensures employees, no matter their English level are able to understand their health and safety rights and empowers them with knowledge. It’s no wonder WorkSafe was awarded the Gold in the Research/Data-Driven Campaign Category. Along with guides, the campaign also features videos and additional resources in languages such as Bahasa Indonesian, Greek, Hindi, Italian, Malay, Punjabi, Spanish, Tagalog, Thai, and Urdu.

C7EVEN was honoured to be amongst the winners and can’t wait to see what the next 12 months hold for the industry. Get in touch with our team if you’d like to discuss any ideas you have to elevate your brand to the next level – you never know, we could be celebrating your campaign could be on the winners list next year.

Riette de Jager
C7EVEN Account Manager