Achmea Australia Brand Campaign
a relative newcomer in the farm insurance sector in Australia, Achmea Australia has demonstrated it is able to provide a genuine alternative for farmers seeking a quality farm insurance provider. In 2016 C7EVEN was engaged to develop their first brand campaign that was executed through national print and radio advertising and included localised PR.
The advertising campaign was designed to drive awareness and maximise audience reach and exposure within the key selected regions and markets. Based on the current budget, regions and audience reach, C7EVEN initially focussed on localised print and radio.
The public relations campaign leveraged the advertising spend with well targeted and relevant editorial delivered through a media release into key regions nationally and utilised local Risk Specialists, industry experts and clients as spokespeople.
The campaign is still ongoing, however Achmea has reported a substantial increase in the number of new clients and an increase in average premium value. The brand campaign will continue to evolve throughout 2018 with a continued focus on advertising, plus more content marketing and PR tactics.