Crossroads in the Vines Country Music Festival 2018

Over print, radio & television

Including artist managers, publicists, event coordinators & social media managers

To country & non-country music fans

Create a calendar of key announcements

Objectives

Raise the profile of the event and destination with the target audience
Position the event as the premium one-day country music festival in Australia
Raise awareness of the event to non-country music fans but music lovers in general by highlighting the diversity of country music genres on offer
Gain metropolitan and regional media coverage for the 2018 Crossroads in the vines country festival
Build on Roche Estate’s reputation for delivering unforgettable events

Secured metropolitan media coverage for the 2018 Crossroads in the Vines throughout the campaign. Highlights include: TODAY Show, Weekend TODAY, The Music, The Daily Telegraph, Newcastle Herald, KIX Country Radio, 2SER, CBAA, 2RRR, Noise11, PowerFM, Country Music Capital News, Country Update
Regional coverage included Cessnock Advocate, Northern Daily Leader, Muswellbrook Chronicle, Scone Advocate, 2SM, 92.9FM, The Macarthur Chronicle, Maitland Mercury, Singleton Argus, Central Coast Advocate
Established a range of giveaways with key radio outlets and partnered with The Mullet Festival, that was gaining serious media traction throughout February and March to leverage its popularity
Invited key music writers/bloggers and content creators to the Festival. Engaged with media regularly, pitching stories and sending invitations to attend Festival. Managed 5 x media on-the-ground.
Invited key country music industry representatives to experience the Festival
Showcased the diverse range of talent, and premium food and wine on offer through regular media engagement and media releases
Liaised regularly with artists, artist managers and The Artist Network to arm artists with promotional material for distribution on their own channels and coordinate media interviews