Goonoo Goonoo Station PR

Goonoo Goonoo Station PR

Goonoo Goonoo Station PR

Increase awareness of Goonoo Goonoo Station

Through regional media outlets

Large media coverage

Magazines & Television segments.

Sales increases

In accommodation, conferences & events.

Background

Goonoo Goonoo Station (gun-a-gun-oo) is one of the New England region’s most prized and historic pastoral properties.

Established as a sheep station in 1831, it is set on 4,430ha of land, approximately 25km south of Tamworth, and forms part of the original land grant by King George IV.

Now with a large-scale black baldy cattle program, Goonoo Goonoo Station is fast becoming the region’s most exciting destination for food, wine and entertainment.

Consisting of a number of heritage-listed and pastoral buildings, including its own Chapel and Schoolhouse, this magnificent village has been left idle for far too long.

After extensive restoration and construction of a remarkable new restaurant, Goonoo Goonoo Station provides superb dining experiences, luxury self-contained accommodation, exclusive conference facilities, intimate event spaces, and picturesque wedding locations.

Objectives

Increase awareness of Goonoo Goonoo Station and its offerings and subsequently increase accommodation, conference and event bookings.

Our approach

C7EVEN devised and delivered a detailed media relations campaign for Goonoo Goonoo Station that leveraged our media relationships across national, metro, state and regional outlets.

Campaign highlights:

  • Myer catalogue shoot with face of Myer Jennifer Hawkins
  • Segment on Sydney Weekender and The Living Room
  • Feature in The Robb Report and Delicious Magazine online
  • Coverage in BNE Magazine, Sydney Morning Herald Travel, Virgin Voyeur Magazine, Qantas Spirit Magazine, Australian Traveller, Escape Travel, Sky News, NBN and PRIME7
  • Country Style advertising