Multimin Performance Ready Challenge

Multimin Performance Ready Challenge

Multimin Performance Ready Challenge Awareness Campaign

Social sharing and engagement

Strong element of social sharing and engagement via content that was educational, entertaining and beneficial for target audience

Extensive media coverage

Was achieved throughout the campaign period

Website development and unique sessions

Showcasing real challengers and real results to target audience

Background

The campaign used platforms that connected the target audience with other similar farmers using interactive tools like Q&A’s, blogs, and other sharing channels, enabling consumers to connect and share with other like-minded producers.
The campaign involved:

  • Advertising – print, TV, digital display, SEM, social media.
  • Public Relations.
  • Social Media.
  • Influencer Engagement.
  • EDM’s.
  • In-store/point of sale.
  • Logo and website development.
  • Stakeholder Engagement.

Objectives

  • Launch first-ever Multimin Performance Ready Challenge.
  • Increase end-user awareness of Multimin.
  • Develop a platform that can continue to be utilised post challenge.

The campaign had a strong element of social sharing and engagement via content that was entertaining, educational and beneficial for the target audience.

During the nomination phase of the campaign, 133 farmer nominations were received.

Extensive media coverage of the Multimin Performance Ready Challenge campaign was achieved throughout the campaign period.

Several earned media outcomes were also achieved through the PR strategy and during the public voting phase of the campaign, 4,897 votes were received and 1,904 email addresses were captured for Virbac’s CRM database.