Achmea 2019 Brand Campaign

Achievements

z

Print Media Reach

1.2M readership across all editions

TV Media Reach

781K reach with 287K at 7+ frequency

w

Awarness

250% increase in unprompted awareness

Opportunity

C7EVEN has been working with Achmea for five years providing a range of services including creative branding and design, media strategy planning and management, PR and content marketing. In 2019, Achmea engaged C7EVEN to help build a targeted campaign that would increase overall awareness and recognition for their brand and the farm insurance services they provide. With the primary audience identified as farmers aged between 25 – 54 located in Western Australia & Victoria, C7EVEN developed targeted above-the-line campaign.

Our Solution

This four-month campaign included both print and TVC advertisements, focused on the markets of Victoria, and Western Australia.The campaign commenced mid-April 2019 and concluded in July 2019.

Campaign Objectives were as follows:

  • Maximise brand penetration reach and frequency in VIC & WA
  • Constantly remind audience of Achmea Australia story & USP’s
  • Drive enquiries and leads from farmers in VIC & WA
  • Accelerate brand awareness, profile and recognition in the VIC and WA markets

Highlights

A pre and post campaign brand awareness survey has shown that both unprompted and prompted awareness has increased significantly post campaign. Victoria showing a 250% increase in unprompted awareness and a 194% increase in prompted awareness. With Western Australia showing a 267% increase in unprompted awareness and a 152% increase in prompted awareness.

The campaign also generated 130 new leads during the campaign period.

Get in Touch

Have a project you'd like to discuss? Simply fill in the form below and one of our team members will be in touch. If you have something more urgent then call us on 1300 C7EVEN.