PR campaign to promote the return of AgQuip 2022 and encourage attendance
Events and tourism
• Campaign Development
• Public Relations
• Media Relations
• Event Media Management
Promote the long-awaited return of AgQuip in 2022.
Following two years of cancellations due to COVID-19, C7EVEN was engaged by ACM Rural Events to develop and execute a high-level public relations campaign to promote the long-awaited return of AgQuip in 2022. The opportunity involved showcasing the return of a full-scale event, communicating the newly adopted ticketing system and encouraging attendance at the event.
C7EVEN developed a high-level strategy to maintain and leverage AgQuip’s reputation as Australia’s largest agricultural field days event. The strategy incorporated three phases:
1. Short lead
This phase consisted of identifying and coordinating short lead media opportunities. C7EVEN worked with event organisers and sponsors to develop appropriate media angles that promoted the event and exhibitors and encouraged ticket sales in the lead up to the event.
2. In event
C7EVEN was on the ground across the three-day event to manage media coverage. An ‘official opening’ media opportunity was coordinated, which involved local and state government representatives, including the NSW Agricultural Minister.
3. Post event wrap-up
This phase included the development of an event wrap up media release, which highlighted key event results. Post event media coverage was also coordinated.
Achievements – Across the 44 day campaign
Potential Audience Reach
Over 900 media items generated
Accumulative Advertising Value
Generating national media coverage for the event.
C7EVEN generated local, regional, state and nation-wide media coverage in the lead up to and during the event. As well as managing local and regional media on the ground, highlight coverage was generated on ABC News Breakfast, Seven News, John Laws Radio program, Queensland Country Life, The Weekly Times and The Land.
Across the 44-day campaign:
- Over 900 media items were generated
- Potential audience reach of over 7-million
- Accumulative Advertising Value Equivalency of over $270K
Get in Touch
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