Artstate Tamworth


Regional Arts NSW



  • Strategy Development
  • PR
  • Social Media
  • Stakeholder Relations
  • Advertising & Content Marketing


Artstate was a four-year project led by Regional Arts NSW that shined a light on arts excellence in regional NSW and explored arts and cultural development possibilities.

Artstate Tamworth was a multi-facet, hybrid arts festival and conference, featuring arts and cultural activity reflective of the local Indigenous culture.

Held over fours days in November 2021 Artstate Tamworth discussed the themes of “On Country – In Country” and “Arts in the Age of Uncertainty”.


Artstate Tamworth



265+ media mentions of Artstate Tamworth of positive or neutral sentiment


27,377% increase in Social Media Engagement


Artstate Tamworth logo
Artstate Tam



A targeted and dynamic PR and social media campaign to increase awareness of the event, drive attendance from the arts industry and New England, North West communities, and increased ticket sales to the speaker’s program.

Target audiences and groups included:

  • The New England North West arts community
  • New England North West community
  • Artists and Art enthusiasts
  • Arts industry leaders

The campaign generated extensive organic media coverage as well as an increase in social media engagement for Artstate Tamworth.

C7EVEN secured an unpaid media partnership with ABC.

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