Artstate Tamworth
CLIENT
Regional Arts NSW
SERVICES DELIVERED
- Strategy Development
- PR
- Social Media
- Stakeholder Relations
- Advertising & Content Marketing
THE OPPORTUNITY
Artstate was a four-year project led by Regional Arts NSW that shined a light on arts excellence in regional NSW and explored arts and cultural development possibilities.
Artstate Tamworth was a multi-facet, hybrid arts festival and conference, featuring arts and cultural activity reflective of the local Indigenous culture.
Held over fours days in November 2021 Artstate Tamworth discussed the themes of “On Country – In Country” and “Arts in the Age of Uncertainty”.
ACHIEVEMENTS
265+ media mentions of Artstate Tamworth of positive or neutral sentiment
27,377% increase in Social Media Engagement
OUR SOLUTION
HIGHLIGHTS
A targeted and dynamic PR and social media campaign to increase awareness of the event, drive attendance from the arts industry and New England, North West communities, and increased ticket sales to the speaker’s program.
Target audiences and groups included:
- The New England North West arts community
- New England North West community
- Artists and Art enthusiasts
- Arts industry leaders
The campaign generated extensive organic media coverage as well as an increase in social media engagement for Artstate Tamworth.
C7EVEN secured an unpaid media partnership with ABC.
Have a project you'd like to discuss? Simply fill in the form below and one of our team members will be in touch. If you have something more urgent then call us on 1300 C7EVEN.