PRIA GOLDEN TARGET AWARD WINNING CAMPAIGN
Cootamundra – Gundagai Regional Council
Developing an in-depth stakeholder engagement and consultation strategy to identify, collect and analyse information provided by the community to produce a draft Community Strategic Plan.
Client
Cootamundra – Gundagai Regional Council
Category
Government
Services Delivered
Strategy Development
PR & Communications
Community & Stakeholder Engagement
Graphic Design
Facilitating an extensive community consultation exercise to inform Council’s 10 year plan.
The Opportunity
C7EVEN was engaged to facilitate an extensive consultation exercise for Cootamundra-Gundagai Regional Council to inform the Council’s 10 Year Community Strategic Plan and associated operational plans.
The Objective
- To engage with the community to inform the 10-year Community Strategic Plan
- To increase public participation on the previous Community Strategic Plan engagement activities
- Enhance Council’s reputation and increase positive perception through improved community consultation
Our Solution
Using the Integrated Planning and Reporting (IP&R) Framework and the IPA2 Public Participation Spectrum C7EVEN developed an in-depth stakeholder engagement and consultation strategy to identify, collect and analyse information provided by the community to produce a draft Community Strategic Plan.
C7EVEN engaged with the community over a four-month period using various traditional and innovative channels to reach a large portion of the community and exceed the engagement levels from previous years.
Our comprehensive solution for Cootamundra-Gundagai Council included:
- Strategy
- Engagement
- Community Survey
- Print, Digital and Radio
- PR and Media Management
Campaign Achievements
People Engaged
Engagement of regions population
Empowered Community
Achievements
C7EVEN’s comprehensive Community and Stakeholder Engagement Plan achieved:
Engagement
A high percentage of touchpoints throughout the region with 7,866 people engaged (70.42% of the region’s population)
Community Strategic Plan (CSP)
A robust foundation for the development of the 2022/32 CSP
Goals, strategies & actions
An empowered community which played an integral role in determining the goals, strategies and actions to be undertaken by Council in the next 10 years
