Dantia Brand Evolution
Dantia – Lake Macquarie Economic Development Company Ltd
- Branding & Design
- Website Development
To better reflect the Dantia vision and connect their coworking and make space brand, Dashworks, with their identity through a rebrand.
“C7EVEN worked on Dantia’s brand re-fresh and website. The team has shown genuine passion and commitment and really captured our organisation’s evolution and essence in their work. The design work is stunning!”
Jill Stewart, DANTIA
A brand evolution. Through the brief we saw the opportunity to take the Dantia brand on a journey from where it was, as the owner of Lake Macquarie’s Economic Development activity, to where it is going, as the catalyst for the region’s growth, and the architect of the city’s identity.
Our solution was a refreshed Dantia brand and a new brand hierarchy that ties all current and future Dantia ventures together into one bold corporate identity. That positions Dantia and Lake Macquarie as a city of the future.
- Dantia Brand Persona, including the tagline “Dantia transforms the Ordinary.”
- Dantia Brand Guidelines
- Refreshed Dantia Logo Suite
- Refreshed Dantia suite of collateral
- New Dantia website, including easy to navigate content management system
- Dantia Economic Development Strategy and Operational Plan Design
- Brand evolution that portrays the Dantia brand and its bold vision for Lake Macquarie.
- Brand hierarchy that ties together all Dantia ventures, current and future.
C7EVEN created a visual identity for Dantia across all channels that truly reflects the company as the bold, disruptive, powerful, and influential organisation ready to transform the ordinary in Lake Macquarie.
We are excited to continue working with Dantia on important collateral like their Investor Prospectus. Stay tuned for our Dashworks, powered by Dantia, brand refresh, including a new website.
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