FBN Lead Generation Campaigns
Farmers Business Network
- Campaign Strategy Development
- Marketing and Advertising
- Media Buying
Farmers Business Network (FBN) was founded in the United States and expanded into the Australian market in 2020.
To support its expansion, FBN engaged C7EVEN to plan and implement several national lead generation campaigns for the Australian market.
C7EVEN was instrumental in supporting some of our key selling periods with solid marketing, media, and digital recommendations. Their team is easy to work with and their ag knowledge is exceptional – that only comes with working experience from the field! I appreciated how the team went above and beyond to amplify our integrated campaigns by checking in throughout campaigns and helping us pivot when required.
Bree Hartas, Senior Product Marketing Manager – Crop Protection
As an emerging brand, there was significant opportunity for FBN to build brand awareness to drive engagement during the campaigns so C7EVEN deployed dedicated multi-channel campaigns for FBN’s varied offerings.
To create greater awareness in key target markets, all messages, creative assets, radio scripts and recordings were re-created with the unique Australian agriculture audience top of mind.
Our key messages spoke to target audiences through a range of channels, including:
- Display advertising across the Google Search network, Search Engine Marketing, and Social Media advertising
- Nationwide radio ads across NSW, VIC, QLD, SA, and WA
- Digital advertising across industry specific publications and eDMs as well as podcast sponsorship
- Print advertising across industry specific publications
C7EVEN was able to generate high quality leads for FBN’s community builder campaign through smart ad placement within a tight timeframe. The quality of the leads was above what FBN had achieved previously.
While the primary task was lead generation for specific product promotions, C7EVEN was able to raise awareness for the FBN brand across key target audiences with high impression numbers.
All campaigns performed at or above industry benchmark, with several of the Google Display campaigns reaching engagement three times above industry benchmarks.
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