GFIA In Focus Australia
Global Forums for Innovations in Agriculture (GFIA)
- Strategy Development
- Digital & Social Media
- Public Relations & Communications
C7EVEN was engaged to develop and implement a PR strategy for the Global Forums for Innovations in Agriculture (GFIA) GFIA In Focus Australia event.
GFIA is a global authority on sustainable food production, driving innovation through exhibitions and conferences across the world.
Born out of the belief that continuous innovation in agricultural is the only way to feed nine billion people by 2050, GFIA events have welcomed over 25,000 visitors from 121 countries to these events.
GFIA in Focus Australia took place in November 2018 and focused on two areas of future farming in Australia – controlled environments and protected cropping, and precision agriculture and smart farming.
The PR strategy included tactics and initiatives to promote the event to the relevant target audience groups.
2.15M+ Potential readership through print, radio and digital coverage
$196K Advertising Value (EAV)
C7EVEN developed an integrated, targeted and multifaceted approach to the PR strategy for the event.
The strategy amplified GFIA’s image as a leading authority on sustainable food production and agriculture events worldwide.
We developed a range of traditional media resources, key messages and communications to be distributed to key journalists and media outlets.
This approach was designed to build GFIA as a recognised brand amongst all visitor types, position GFIA as a pioneering event, support exhibition and sponsorship sales, drive delegate/visitor registrations and gain extensive media exposure.
In addition, C7EVEN developed social media content and speaker videos which were featured through GFIA in Focus Australia’s social platforms and LinkedIn and Twitter pages.
Extensive media coverage of the GFIA in Focus Australia event was achieved throughout the campaign period.
With print, radio and digital coverage achieving a potential readership in advertised publications of 2,145,612 which gives a total of $196,000 in equivalent advertising value.
In addition to paid advertising C7EVEN were able to generate high levels of earned coverage across platforms and publications such as:
- Stock and Land
- Stock Journal
- The Land
- Trade Farm Machinery
- Western Life News Radio
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