NPA Family & Community Services – Marketing and Comms Strategy
NPA Family and Community Services
- Desktop Analysis
- Stakeholder Engagement
- Strategy Development
- Marketing and Communications
Northern Peninsula Area Family and Community Services (NPAFACS) provides essential services to one of the most remote areas in Australia. Located in the Northern Peninsula Area, NPAFACS supports various communities in Cape York.
Some of these services include childcare, a woman’s shelter, men’s support service and a youth housing project for example.
With so many programs, the organisation wanted to raise awareness in the community for the variety of helpful services available to them and boost its profile nationally for its work with remote communities.
To make the NPA a healthier and happier community through the services available from NPAFACS by raising awareness of their work.
A comprehensive marketing and communication strategy was developed to assist the organisation align communication with their strategic plans in the short and long term. Moreover, more awareness was raised through targeted communication activities for the additional services that NPAFACS provide.
C7EVEN worked with the community and NPAFACS to develop a marketing and communications strategy which supported their mission: A good lifestyle for everyone.
Through this marketing and communication strategy, C7EVEN identified key communication activities to recommend and roll out which aligned with the NPAFACS greater organisational goals and to ultimately reach more people to make the most of their programs.
Strategy – Development of marketing and communications strategy to elevate profile in the community.
Community liaison – Conducting in-depth stakeholder and community research and engagement through workshops, surveys, and interviews.
Branding – Development of brand assets to aid brand shift and encourage brand recognition.
Implementation – Assistance with rolling out a marketing and advertising campaign including the development of creative materials.
Get in Touch
Have a project you'd like to discuss? Simply fill in the form below and one of our team members will be in touch. If you have something more urgent then call us on 1300 C7EVEN.