Tamworth Business Chamber
Develop and implement a detailed Marketing and Public Relations Strategy
Tamworth Business Chamber
• Strategy Development
• Public Relations
• Media Relations
• Direct Marketing
The key objective was to generate an increased number of award nominations and acceptances, as well as promote ticket sales for the 2022 Quality Business Awards gala dinner and encourage attendance from the local community.
C7EVEN was engaged by Tamworth Business Chamber to develop and implement a detailed Marketing and Public Relations Strategy, that encompassed media relations, advertising, content development and copywriting, for the 2022 Quality Business Awards.
C7EVEN developed a comprehensive Marketing and Public Relations Strategy that defined target audiences and key campaign tactics, including media release development and media management, direct marketing and social media content development, as well as advertising management across all mediums. The Marketing and Public Relations Strategy guided all campaign activity and aligned with key objectives, in order to gain the best results.
Through our campaign, we created relevant and targeted communications which showcased the benefits and opportunities of entering the Quality Business Awards and encouraged members of the public to nominate local businesses and purchase tickets to the gala dinner.
As part of C7EVEN’s Marketing and PR Strategy, we undertook the following activities:
- Writing and distribution of all media releases
- Coordination of media opportunities
- Copywriting for weekly eDMs
- Copywriting for social media
- Organisation of digital and traditional media buying and placement
Achievements – the first time in history the event has ever sold out.
Individual Businesses Nominated
C7EVEN’s comprehensive marketing and PR campaign delivered one of the biggest responses in the event’s history.
C7EVEN’s comprehensive marketing and PR campaign delivered one of the biggest responses in the event’s history. More than 1,700 nominations were received – the highest number of nominations since 2014.
The 2022 Quality Business Awards also received the highest number of unique business nominations ever, with 694 individual businesses nominated.
There was also a record number of tickets sold to the gala dinner event, with 950 tickets purchased. It is the first time in history the event has ever sold out.
Get in Touch
Have a project you’d like to discuss? Simply fill in the form below and one of our team members will be in touch. If you have something more urgent then call us on 1300 C7EVEN.