Regional Arts NSW

Develop and implement an integrated communications and marketing strategy.

 

Client
Regional Arts NSW

Category
Non-Profit Organisation

 

Services Delivered
• Strategy Development
• Public Relations
• Social Media Management
• Design
• Content Marketing
• Stakeholder Engagement
• Workshop Facilitation

C7EVEN operated as part of the RANSW team on a full-service retainer for communications and marketing support on a year-round basis.

The Opportunity

Regional Arts NSW (RANSW) is the peak body and service agency for arts and cultural development in regional New South Wales. C7EVEN operated as part of the RANSW team on a full-service retainer for communications and marketing support on a year-round basis.

As a non-profit organisation that serves as the peak body for a network of 15 Regional Arts Development Organisations (RADOs) in NSW, RANSW needed to provide strategic direction, marcomms support, professional development, and funding support through the Regional Arts Fund (RAF).

Our Solution

The framework of C7EVEN’s strategy involved the development of a Strategic Communications Plan to guide not only RANSW but also the RADO network. The Strategic Communications Plan outlined a structure for achieving the organisations overarching strategic goals utilising owned media channels, earned media, and facilitating professional development workshops and meetings with RADO communications officers to strengthen partnerships and the network at large.

As part of the retainer work, we undertook the following activities:

 

  • Created and shared regular social media
  • Developed monthly e-newsletters including copywriting feature news articles showcasing regional artists and projects that utilised the Regional Arts Fund
  • Initiated a monthly e-newsletter focused solely on advocacy for the sector
  • Created content for the RANSW website including news updates, festivals, events, and current grants, awards and opportunities for regional artists in NSW
  • Managed all public relations
  • Designed content for digital channels
  • Facilitated the RADO Communications Officers meetings and professional development workshops

Achievements – significant increase in social engagement and owned channels!

Increase in Twitter CTR

Increase in Instagram engagement

Facebook followers increase

Achievements – significant increase in social engagement and owned channels!

Increase in Facebook engagement

Instagram followers increase

e-Newletter open rate increase

Achievement

C7EVEN developed a robust Strategic Communications Plan that supported the current and future goals of Regional Arts NSW.

C7EVEN developed a robust Strategic Communications Plan that supports the current and future goals of Regional Arts NSW. Using this framework, RANSW garnered a significant increase in both followers and engagement across owned channels, notably social media and e-newsletters.

Testimonial

“C7EVEN always operate as marketing professionals who understand their sector. They offer a supportive environment and have worked with our organisation to understand our core business in arts and culture and to reflect it in the work they have done for us.
The staff have always done this with alacrity and a positive, friendly attitude that has made engaging with them easy and effective.
Regional Arts NSW has benefitted from the expertise of C7EVEN and from being able to access this professionalism within regional NSW.”
Tracey Callinan, CEO Regional Arts NSW

Get in Touch

Have a project you’d like to discuss? Simply fill in the form below and one of our team members will be in touch. If you have something more urgent then call us on 1300 C7EVEN.