Tamworth Regional Council

CLIENT

Tamworth Regional Council

 

SERVICES DELIVERED

  • Workshops
  • Focus Groups
  • Branding & Creative Design
  • Public Exhibition
  • Program Implementation

THE PROGRAM

The program of engagement activities as set out below is specific to the review of the Keychange 2017 – 2027 Community Strategic Plan and was vital in ensuring our plan represented the community’s vision for the future.  The directions and strategies in the CSP form the basis of Council’s programs, projects, and strategies including the Four-Year Delivery Plan, Annual Operation Plan, Resourcing Strategy including the Long-Term Financial Plan, Asset Management Strategy and Plan and Workforce Management Strategy.

FIVE STAGES

STAGE ONE
Councillor Workshop

DETAILS
Councillors participated in a CSP planning workshop


STAGE TWO
Survey, Flyer, Poster, Mail-Out, Pop-Up Activities, Council Committees

DETAILS
A region-wide survey was developed and loaded onto the Council website and promoted through social and traditional media.  The link was also directly emailed to residents and hard copies posted to key community groups, stakeholder, and business groups. Surveys were also completed in person at Council pop-up stands across the region.

Flyers and posters were distributed and displayed across the region detailing pop-up locations and times, as well as advertising the survey link.


STAGE THREE
Working Groups, Stakeholder Workshops, Employee Focus Group, Coffee With Council

DETAILS
Focused consultations with targeted priority groups such as seniors, young people, families, culturally diverse community members, working groups, community groups, business groups


STAGE FOUR
Public Exhibition

DETAILS
Comments and submissions invited as part of the public exhibition of the draft documents


STAGE FIVE
Finalise Plan And Implement

DETAILS
The plan is finalised, and implementation begins

 

Sonny the Scout

HOW WE EXECUTED

The advertising and editorial campaigns centered on the theme of “It’s time for a tune-up!” to both increase awareness of the CSP its role in our community and to encourage residents to have their say.

It also reiterated the importance of community input into Council strategic planning. One example of a print advertisement has been included below:

The plan was approved by Council, on 27 June 2017, and the suite of six documents that support it. We received high praise from councillors for this community engagement and for the calibre of documents we produced, which now rival some of the best in local government.

C7EVEN continues to provide strategic communications and marketing support to Tamworth Regional Council around Council meetings, State Government Projects such as the NSW Department of Industry – Future Towns Program, the Toyota Country Music Festival, Sustainability initiatives, Airport development and operations, Tamworth’s Intermodal Terminal and other major regional projects.

Have a project you'd like to discuss? Simply fill in the form below and one of our team members will be in touch. If you have something more urgent then call us on 1300 C7EVEN.