WHITEHAVEN COAL
COMMUNITY OPEN DAYS – EVENT MANAGEMENT

Providing strategic support to reinforce Whitehaven Coal’s reputation, increase awareness of the open day events, and encourage attendance to foster community engagement.

Client
Whitehaven Coal

Category
Corporate
Agriculture
Events

Services Delivered
Full Event Management
Stakeholder engagement
Public Relations campaign
Media management

C7EVEN executed a range of solutions including strategic event planning and on-ground event support. This included the development of a PR and media campaign for a number of Whitehaven Coals’ community events.

The Opportunity

Whitehaven Coal has been operating in the northwest region of NSW since 2005 and since then, has become one of the region’s largest employers.

Across 2023, C7EVEN was engaged by Whitehaven Coal to provide strategic event planning and on-ground event support. This included the development of a PR and media campaign for a number of its community events, including the Maules Creek Coal Mine, Werris Creek Coal Mine and Kurrumbede Open Days.

The aim was to reinforce Whitehaven Coal’s reputation as the region’s largest employer, increase awareness of the open day events and Whitehaven’s commitment to supporting local communities, and encourage attendance to foster engagement between Whitehaven Coal and its community stakeholders.

Our Solution

C7EVEN developed a strategic and targeted events strategy that focussed on a number of key elements including venue and event layout, traders and exhibitor stalls, activities and entertainment, and stakeholder engagement. This was supported by a paid media and PR campaign to specifically target key audience groups including the local community, employees, suppliers, community groups, staff and the general public.

Working directly with Whitehaven Coal’s Community Engagement team C7EVEN delivered three success community events that featured local businesses, exhibitors, traders and food stalls, provided ample free activities and entertainment for event attendees. Each event also served as an opportunity to increase engagement between Whitehaven Coal and key stakeholders throughout the local community, through educational exhibits, guided bus tours of the mine sites, and dedicated supplier and community group stalls at the events.

The supporting PR and media campaign was delivered across a number of phases and aimed to increase event awareness within the local community and encourage attendance to the events.

Campaign Achievements

Attendees per event

Guided bus tour registrations

% Positive sentiment

Campaign Achievements

Across the three community open day events C7EVEN was able to achieve:

  • Over 1000 attendees at each event.
    Average of 20 local vendors at each event.
  • Over 400 guided bus tour registrations at each event – tour bus opportunities at each event completely sold out in the weeks prior.
  • Dedicated media coverage of Werris Creek event.
  • 100 per cent positive media sentiment.
  • Potential audience reach of 91.4K across print, online, tv and radio.
  • More than $4.1K generated in advertising value equivalency.

Get in Touch

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