Wilmot Field Day 2024
To increase awareness of the annual field day event and drive propensity to attend through increased ticket sales.
Client
Macdoch
Category
Events
Services Delivered
- Communications
- Branding & Design
- Event Marketing
- Sponsorship Acquisition & Activation
- On-Ground Event Support
- Strategy Development
- Social media management
- Digital marketing
Developing an event strategy to promote the 2024 Wilmot Field Day and continue to grow the event over the coming years.
The Opportunity
C7EVEN was engaged to deliver the 6th annual Wilmot Field Day in 2024, with the aim to increase awareness of the event and therefore driving propensity to attend through increased ticket sales.
To drive awareness of the event to new audiences, which we achieved through development of a strategic marketing campaign.
There was an opportunity for C7EVEN to also develop an event strategy to provide a framework for Wilmot Field Day that not only focused on the 2024 event execution, but also to continue to grow the event for the coming three years.
Our Solution
C7EVEN developed an integrated event strategy, a thought-provoking event program, a strategic marketing and communications plan, as well as coordinated all event management and logistics.
Our approach was to attract new audiences and industry experts to Wilmot Field Day, while building on the skills and knowledge from previous attendees, to position the field day as the go-to event in regenerative agriculture. Our strategic approach to sponsorship acquisition assisted in securing long term partners and sponsors, allowing for future growth of the event and financial sustainability.
To support this strategic foundation, C7EVEN’s event support team also assisted with the management and organisation of two days of conference sessions, workshops and paddock walks, as well as a three-course dinner and a VIP program. Our team were the point of contact for suppliers, sponsors and speakers, allowing for the smooth coordination and facilitation of all event-related communications and interactions, before, during and after the event.
Campaign Achievements
Dollars in secured sponsorship value
Ticket Sales (sold out)
Social media reach (3 month period)
Highlights
- Over $120,000 secured in Sponsorship value (250% increase on year prior)
- Sold out event with 350 ticket sales
- 32,000+ reach from organic socials in 3-month period
- 550% increase in new followers across social platforms
- 146% increase in eDM database
- 482,000 impressions & 10.14% CTR for paid social media campaign
- 4.7/5 star attendee rating
