Recruiting & retaining top talent

The results of the latest World PR Report have just been released highlighting the latest trends in the sector, including the number one challenge across the industry – recruiting and retaining top talent.

Agencies globally are experiencing a ‘talent problem’, with little evidence to suggest that they are changing their practices to address this shortfall.

Running a business in regional Australia, we are all too familiar with the challenge of recruiting highly experienced PR and marketing professionals.

At C7EVEN, we are passionate about creating career opportunities for people who choose to live in regional Australia, and it is one of the key reasons that C7EVEN was established. We truly believe that our role as an agency is to exist for the benefit of our employees and to create captivating work for our clients, however, finding the ‘right’ fit for the team (professionally and culturally) can be a difficult task.

Our agency model now focuses on recruiting the best team members we can, regardless of location. As a result, we have a highly skilled team working from our head office in Tamworth, with senior team members also located in Sydney and in rural Australia, balancing lifestyle and a rewarding career, in a supportive and flexible environment.

As well as offering remote working opportunities, we provide a high level of flexibility to our team and great career development opportunities, which has created a winning employee culture with low turnover and ultimately led to the success of our agency in our first five years of business.

Many of our team members have approached us, without us needing to actively recruit, which we believe is testament to the success of our agency model.

As we look to the future, in the age of specialisation, where traditional agency roles will require a very different skillset, C7EVEN will continue to evolve, offering non-traditional career paths to ensure we have the right people and the right skills to create captivating campaigns for our clients.

Passionate about marketing and communications? Curious to know more about what a career with C7EVEN could look like? Drop us a line today – we’d love to connect.

Susie Laurence
Account Director, C7EVEN