C7EVEN Agriculture Marketing and Communications Agency
Specialising in Agriculture marketing and communications, C7EVEN is a rural and regional agency that helps Australian agribusiness grow and connect with their target audience.
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Based in regional Australia, C7EVEN was created to service rural and regional Australia with exceptional marketing and communication skills. With Agriculture the main focus, C7EVEN works closely with Agribusiness to strategically realise their potential in regional and rural Australian.
C7EVEN has intimate knowledge about the agriculture industry and partnered with our second to none marketing and communication skills we are the best choice for agribusiness looking to grow in rural and regional Australia.
We work with various agribusiness and industry including:
- Feed and nutrition
- Farm insurance
- Animal health and well being
- Fertilisation and Crop protection
- Farm machinery
- Livestock
- Cropping and broadacre
- Horticulture
We understand the complex distribution models and how to best connect your brand or product with your target audience.
C7EVEN is a full service marketing agency
When it comes to communication C7EVEN are capable and skilled in all areas of marketing and communications services. From running complex digital campaigns through to video production, strategy development, branding and design and ongoing month to month comms management. We have the team that get results and connect with your audience.
Strategy Development
It all starts with a strategy. At C7EVEN, our strategy development team delivers simple yet effective marketing and communications strategies that produce real results and meaningful outcomes.
Event Management and Activation
Experiential marketing is a C7EVEN specialty. We provide event management and activation services as well as sponsorship brokering and activation services. Our experience in events ranges from facilitating small workshops and meetings, to large national and international events and roadshows.
Branding and Design
The C7EVEN creative team provides exceptional brand design and creative execution that helps your product or service stand out and resonate with your audience.
Digital and New Media
Understanding what digital media, social media and new media channels are available and how to effectively use these channels to connect and engage with your audience is critical. C7EVEN can assist your brand to navigate these constantly evolving platforms, and also develop and manage these platforms including websites, SEO and social media channels.
Media Planning and Management
Creative execution is one part of effective advertising. The other is media placement. C7EVEN provides sophisticated media strategy development, media booking and scheduling, and media tracking and insights.
Advertising and Content Marketing
C7EVEN develops and executes creative integrated advertising and marketing campaigns across traditional and new channels and platforms including TV, print, outdoor, digital, and social. We also provide integrated content marketing services including, videography, photography, graphic design and copywriting.
Public Relations and Communications
Public relations, internal communications, stakeholder engagement programs, government relations, media relations and media training. C7EVEN provides a comprehensive communications service.
Find out how we can help your business
Our team are adept at generating fresh, captivating and unique ideas and solutions. Delivering full integrated marketing solutions. Talk to us today to find out how we can help your business.
Some of our work
BRP – Can Am
BRP needed to find the way of highlighting key brand strengths whilst creating a distinctive and professional creative approach that speaks directly to the target audience. The opportunity for C7EVEN was to develop a creative concept designed to build brand awareness and recognition and stand out from competitors.
The ‘We’re built for this’ campaign concept was rolled out across multiple media channels and a wide range of creative executions. It tapped nicely into the psyche of Can-Am’s target audience. ‘We’re built for this’ reassures farmers that Can-Am’s vehicles won’t let them down in any conditions. In this campaign, C7EVEN showed Can-Am vehicles doing tough tasks in challenging conditions. And we show them coming out on top every time. Why? Because ‘we’re built for this’.
Performance Feeds – Full service marketing and communications
C7EVEN is engaged by Performance Feeds, Australia’s leaders in livestock nutrition supplementation, to provide full-service communications and marketing support on a year-round basis.
The nature of the service C7EVEN provides to Performance Feeds includes the strategic development and execution of all marketing, communications and creative assets – including photography, videography, and artwork – on a national level.
Performance Feeds’ overarching goal is to sell livestock nutrition supplements; and C7EVEN’s role in helping them to achieve this is to use the right media avenues to connect Performance Feeds with distributors, resellers, and livestock producers all over Australia. We achieve this by implementing integrated campaigns across traditional, digital, and social media platforms, using relevant media relations to leverage PR opportunities and providing tactical advice on event attendance, management and activation to generate consumer awareness.
Virbac Australia – Tridectin Product Launch
On September 25, 2017 Virbac Australia launched a 3-way oral drench for sheep called Tridectin. Tridectin is the only pre-mixed oral drench to contain moxidectin (the most potent mectin) for sheep producers. Virbac engaged C7EVEN to develop a campaign to launch this new product into the market.
C7EVEN provided an integrated marketing and communications campaign to launch TRIDECTIN®. The objectives were to drive awareness, drive sales and educate sheep producers on the importance of a combination drench.
Target audience groups included:
Sheep producers nationally currently using a Abamectin based triple drench.
Sheep producers nationally currently using Startect & Zolvix.
C7EVEN͛s campaign involved TV, radio, print, online and social media advertising. Logo and packaging design, in-store point of sale, sales materials and PR.
KUHN Expo 2020
KUHN is the world’s largest farm implements manufacturer. C7EVEN has been working with KUHN for 4 years providing a full range of marketing and communications services including strategy development, branding and design, media planning and scheduling across tv, print, radio, digital and social, public relations, online and social media management, content production and event promotion.
C7EVEN developed an integrated marketing campaign designed to encourage dealers and customers / prospects to register their attendance on the dedicated KUHN Expo 2020 website, while also increasing awareness of the KUHN brand through an engaging media campaign to drive interest and increased sales across the entire KUHN product range.
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Get in Touch
Have a project you’d like to discuss? Simply fill in the form below and one of our team members will be in touch. If you have something more urgent then call us on 1300 C7EVEN.