C7EVEN Agricultural Marketing and Communications Agency
Specialising in agricultural marketing and communications, C7EVEN is a rural and regional agency that helps Australian agribusiness grow and connect with their target audience.
Let’s talk about your project. Connect with us!
Based in regional Australia, C7EVEN was created to service rural and regional Australia with exceptional marketing and communication skills. With agriculture the main focus, C7EVEN works closely with agribusiness to strategically realise their potential.
C7EVEN has intimate knowledge about the agricultural industry and partnered with our second to none marketing and communication skills we are the best choice for agribusiness and agricorporates looking to grow in rural and regional Australia.
We work with various agribusiness sectors including:
- Animal nutrition and health
- Farm insurance and finance
- Crop protection and plant nutrition
- Agricultural machinery and equipment
- Environmental and sustainability
- Policy and advocacy
- Intensive and protected farming
C7EVEN is a full service marketing agency
When it comes to communication C7EVEN are capable and skilled in all areas of marketing and communication services. From running complex digital campaigns through to video production, strategy development, branding and design and ongoing month to month communication management. We have the team that get results and connect with your audience.
It all starts with a strategy. At C7EVEN, our strategy development team delivers simple yet effective marketing and communications strategies that produce real results and meaningful outcomes.
The C7EVEN creative team provides exceptional brand design and creative execution that helps your product or service stand out and resonate with your audience.
MEDIA PLANNING & MANAGEMENT
Creative execution is one part of effective advertising. The other is media placement. C7EVEN provides sophisticated media strategy development, media booking and scheduling, and media tracking and insights.
PUBLIC RELATIONS & COMMUNICATIONS
Public relations, internal communications, stakeholder engagement programs, government relations, media relations and media training. C7EVEN provides a comprehensive communications service.
EVENT MANAGEMENT & ACTIVATION
Experiential marketing is a C7EVEN specialty. We provide event management and activation services as well as sponsorship brokering and activation services. Our experience in events ranges from facilitating small workshops and meetings, to large national and international events and roadshows.
Understanding what digital media, social media and new media channels are available and how to effectively use these channels to connect and engage with your audience is critical. C7EVEN can assist your brand to navigate these constantly evolving platforms, and also develop and manage these platforms including websites, SEO and social media channels.
ADVERTISING & CONTENT MARKETING
C7EVEN develops and executes creative integrated advertising and marketing campaigns across traditional and new channels and platforms including TV, print, outdoor, digital, and social. We also provide integrated content marketing services including, videography, photography, graphic design and copywriting.
Case Studies | Some of our work
BRP – Can Am
BRP needed to find the way of highlighting key brand strengths whilst creating a distinctive and professional creative approach that speaks directly to the target audience. The opportunity for C7EVEN was to develop a creative concept designed to build brand awareness and recognition and stand out from competitors.
The ‘We’re built for this’ campaign concept was rolled out across multiple media channels and a wide range of creative executions. It tapped nicely into the psyche of Can-Am’s target audience. ‘We’re built for this’ reassures farmers that Can-Am’s vehicles won’t let them down in any conditions. In this campaign, C7EVEN showed Can-Am vehicles doing tough tasks in challenging conditions. And we show them coming out on top every time. Why? Because ‘we’re built for this’.
C7EVEN is engaged by Performance Feeds, Australia’s leaders in livestock nutrition supplementation, to provide full-service communications and marketing support on a year-round basis.
The nature of the service C7EVEN provides to Performance Feeds includes the strategic development and execution of all marketing, communications and creative assets – including photography, videography, and artwork – on a national level.
Performance Feeds’ overarching goal is to sell livestock nutrition supplements; and C7EVEN’s role in helping them to achieve this is to use the right media avenues to connect Performance Feeds with distributors, resellers, and livestock producers all over Australia. We achieve this by implementing integrated campaigns across traditional, digital, and social media platforms, using relevant media relations to leverage PR opportunities and providing tactical advice on event attendance, management and activation to generate consumer awareness.
Virbac Australia – Tridectin Product Launch
Recently Virbac Australia launched a 3-way oral drench for sheep called Tridectin. Tridectin is the only pre-mixed oral drench to contain moxidectin (the most potent mectin) for sheep producers. Virbac engaged C7EVEN to develop a campaign to launch this new product into the market.
C7EVEN provided an integrated marketing and communications campaign to launch TRIDECTIN®. The objectives were to drive awareness, drive sales and educate sheep producers on the importance of a combination drench.
Launch campaign included:
Targeting sheep meat and wool producers nationally. C7EVEN developed the product branding and design, packaging, in-store point of sale, and marketing materials. The campaign itself involved TV, radio, print, online and social media advertising, as well as an extensive PR and comms strategy.
KUHN Expo 2020
KUHN is the world’s largest farm implements manufacturer. C7EVEN has been working with KUHN for 4 years providing a full range of marketing and communications services including strategy development, branding and design, media planning and scheduling across tv, print, radio, digital and social, public relations, online and social media management, content production and event promotion.
C7EVEN developed an integrated marketing campaign designed to encourage dealers and customers / prospects to register their attendance on the dedicated KUHN Expo 2020 website, while also increasing awareness of the KUHN brand through an engaging media campaign to drive interest and increased sales across the entire KUHN product range.
Agricultural video production
C7EVEN provide cutting edge video production services to help our clients connect and captivate their audience.
About Us | What our clients say
Kuhn Farm Machinery
“C7EVEN is a marketing agency that we have worked with for the last few years, and they have been of great assistance, especially with the new media that we have to advertise through. You can’t put on a successful event like the KUHN Expo without making sure you’ve got the right people to manage and communicate the value of the event, and we couldn’t do it without C7EVEN. C7EVEN is dedicated to the farming industry, and I can only recommend C7EVEN for anyone who would like to have assistance with their communication.”
Bruno Fetiveau, Managing Director – KUHN Australia
“We have been working with C7EVEN at Virbac for several years now and I am continually impressed by the quality of their work. Finding a full-service communications agency that really understands the agricultural market is hard enough as it is. But finding an agency that produces exceptional creative ideas that communicate your product’s value proposition in the ag space is near impossible. We have found that agency in C7EVEN and are so proud of what they have delivered for us for Tridectin and across our other brands as well.”
Terrance Loughlin, Brand Manager for Tridectin – Virbac Australia
“The team at C7EVEN have a genuine passion for agriculture. Their knowledge of livestock and nutrition paired with their expertise in marketing and communications has helped Performance Feeds to use the power of media relations to connect more efficiently with our customers and livestock producers. From strategic thinking through to executing unique and creative campaigns, designing creative assets and day-to-day assistance, C7EVEN have supported Performance Feeds with passion and professionalism to not only get the job done, but to help us get the results we want.”
Peter Cush, National Sales Manager – Performance Feeds
“I would recommend C7EVEN for any business looking for rural marketing and communications needs. The team presented a great campaign to launch a new product into a new market and more importantly delivered against their promises. C7EVEN understood our requirements, developed a campaign in a timely manner, identified key measurables and outlined metrics that would allow me to determine the overall success of the campaign. The communication throughout the campaign was first class and I received regular updates that enabled me to make decisions in the direction we wanted to focus on. I was extremely impressed with the service and outcome of the original campaign that I have since engaged C7EVEN for additional campaigns across different regions and services in which they have engaged with enthusiasm”
Paul Scutt, General Manager Agriculture – Orica
Get in Touch
Have a project you’d like to discuss? Simply fill in the form below and one of our team members will be in touch. If you have something more urgent then call us on 1300 C7EVEN.