Events can be so much fun, and they can also be an important element in a company’s marketing activities.

2020 has been a particularly challenging year for many small businesses, with many faced with loss of income and imposed restrictions due to Covid-19.

As we near the end of a second month of social distancing and changes to the way we live, C7EVEN Account Director Susie Laurence explores the need to adapt communications and marketing to a new way of operating.

Whether it be creating your identity, understanding and communicating your value proposition and brand story, generating brand awareness or behavioural change in your target audience…

As we look to celebrate C7EVEN’s 5th birthday, we thought we would take a look back at what has changed in the world of Communications and Marketing over the last 5 years.

The easing of some Covid-19 restrictions is the light at the end of the tunnel for many of us as the focus now switches to emerging in a post-Covid world.

Many businesses often believe that in periods of downturn or recession, the best response is to cut costs, especially marketing and advertising expenditure.

Earlier this week, Mike Logan AM, author of The Asking Leader shared the below with us:

危機

Weiji.

Described as the business of persuasion, PR is a powerful tool for brands and organisations and the people behind them.

The results of the latest World PR Report have just been released highlighting the latest trends in the sector, including the number one challenge across the industry – recruiting and retaining top talent.

Earlier this month I chaired the ‘Marketing to the Rural Sector’ conference held in Sydney.

What makes something ‘trend’? And what makes people want to follow them, copy them and be the ‘next’ trend?

Whether you realise it or not, you already have a personal brand. You may not have defined it yourself yet, but if you don’t start to, then someone else might end up doing it for you.

Do you ever feel like you could be living a better life? That you should be spending more time with your kids? Sharing more intimate moments with your partner? Do you ever sit in traffic and wish you could get off the work roller-coaster? Stop working for just one month and consider what job you actually want to do? Exercise more, stress less and smile more?