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Many businesses often believe that in periods of downturn or recession, the best response is to cut costs, especially...

Earlier this week, Mike Logan AM, author of The Asking Leader shared the below with us:  危機 Weiji. These are the Chinese...

Described as the business of persuasion, PR is a powerful tool for brands and organisations and the people behind them. ...

The results of the latest World PR Report have just been released highlighting the latest trends in the sector,...

Earlier this month I chaired the ‘Marketing to the Rural Sector’ conference held in Sydney. This conference is the only...

I’m often intrigued by trends, and how they come to be. What makes something ‘trend’?  And what makes people want...

Whether you realise it or not, you already have a personal brand. You may not have defined it yourself yet,...


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