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Described as the business of persuasion, PR is a powerful tool for brands and organisations and the people behind them. ...
The results of the latest World PR Report have just been released highlighting the latest trends in the sector,...
Earlier this month I chaired the ‘Marketing to the Rural Sector’ conference held in Sydney. This conference is the only...
I’m often intrigued by trends, and how they come to be. What makes something ‘trend’? And what makes people want...
All too often we hear suggestions that regional audiences are not regular users of digital and social media. We...
Whether you realise it or not, you already have a personal brand. You may not have defined it yourself yet,...
Do you ever feel like you could be living a better life? That you should be spending more time...
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