AgQuip

CLIENT

Australian Community Media (ACM) Rural Events

 

SERVICES DELIVERED

  • Strategy Development
  • Digital & New Media
  • Advertising & Content Marketing
  • Event Management & Activation
  • Public Relations & Communications
  • Media Planning & Management

THE OPPORTUNITY

PR and Social media campaign to encourage attendance at AgQuip 2019.

Given the extreme drought faced by Australia the opportunity for C7EVEN was to develop a campaign that encouraged attendance at AgQuip 2019 regardless of intent to purchase.

The opportunity involved showcasing the range of drought support initiatives available to farmers alongside the sales opportunities for site holders.

ACHIEVEMENTS

1889%

Increase in Video Views

1209%

Increase in Post Engagement

885%

Increase in Page Views

HIGHLIGHTS

C7EVEN generated national media opportunities and coverage while also managing local media on the ground.

Highlight coverage included Daily Telegraph, SBS National News, ABC National, Queensland Country Life, North Queensland Register, The Land, Radio 2GB and The Weekly Times.

Strong social media results were also achieved across Facebook and Instagram.

 

OUR SOLUTION

CAMPAIGN RESULTS

To maintain AgQuip’s already strong profile as Australia’s largest and premier agricultural field day, and to encourage attendance regardless of purchase intent, C7EVEN developed a two-phase PR and Social Media strategy.

The strategy focussed on:

SHORT LEAD / SOCIAL MEDIA

  • This phase consisted of short lead media opportunities and social media promotions.
  • Managing media on the ground and conducting exhibitor and organiser interviews for social media video content.

POST EVENT WRAP UP

  • This phase consisted of media follow ups and reporting of the event results.

C7EVEN generated national media opportunities and coverage while also managing local media on the ground.

Strong results were achieved across AgQuip’s social media platforms:

Facebook:

  • Total of 9,346 likes
  • 1,154 new likes
  • Campaign reach of 87,077
  • 28,836 engagements on C7EVEN posts

Instagram:

  • Gain of 1,756 total followers
  • 318 new followers
  • Campaign reach of 4,243
  • 66,783 impressions
  • Articles viewed 43,062 times

 

Have a project you'd like to discuss? Simply fill in the form below and one of our team members will be in touch. If you have something more urgent then call us on 1300 C7EVEN.