Arrowquip Australia engaged C7EVEN to raise awareness for Arrowquip’s spring and summer product offers.
Development Marketing and advertising
Driving conversions and building awareness for the brand
After no significant marketing activity for an extended timeframe, Arrowquip Australia engaged C7EVEN to raise awareness for Arrowquip’s spring and summer product offers.
Given the lack of recent marketing activities, there was significant opportunity to not just drive conversions amongst people familiar with Arrowquip or already in the consideration stage, but also to build awareness for the brand. Therefore, C7EVEN deployed dedicated multi-channel campaigns showcasing Arrowquip’s product offerings.
Our key messages and creative spoke to the target audiences through a range of channels, including:
- Display advertising across the Google Search network, Search Engine Marketing, and Social Media advertising
- Nationwide print advertising across industry specific publications
- Digital advertising across industry specific publications and eDMs
- TV advertising and YouTube advertising with a 15s commercial created by C7EVEN
Over 6.6M Digital Impressions
Cumulative TVC Reach
Potential Print Reach
90% of the leads generated through the Summer campaign activity were converted into an opportunity worth pursuing for Arrowquip’s sales team which speaks to the great lead quality achieved by the campaigns.
- Over 6.6M digital impressions
- Cumulative TVC reach of over 629,000
- Potential print reach of over 1,270,000
- A total of 357 attributed conversions (contact form submissions and click-to-calls on the campaign landing page)
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