- Strategy Development
- Social Media
- Advertising & Content Marketing
Five of NSW’s leading regional cities – Albury, Bathurst, Dubbo, Tamworth and Wagga Wagga united to form the Evocities. C7EVEN was tasked with developing and managing public relations and social media activity for the Evocities campaign with the aim of changing perceptions of life in a regional city and encouraging people to live, work and invest in an Evocity.
This opportunity also required strategic communications and public relations advice to Evocities Chair, Steering Committee and Spokesperson/s.
Visits to the Evocities website
Visits to the EvoJobs online website
10 METROPOLITAN/NATIONAL MEDIA PLACEMENTS
Sydney Morning Herald
ABC Radio Canberra
43 REGIONAL MEDIA PLACEMENTS
617.2K POTENTIAL REACH
202 NEW SOCIAL MEDIA FOLLOWERS
558.9K SOCIAL MEDIA IMPRESSIONS
C7EVEN created rich and engaging content for Evocities online and offline communication platforms using the faces and stories of people who had already made the move to a regional city. The campaign also showcased the participating cities and what they had to offer, as well as “famous” faces.
Utilising C7EVEN’s strong media and influencer relationships the campaigned secured significant positive media coverage for Evocities and increased social media engagement.
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