FarmFest

CLIENT

Australian Community Media (ACM) Rural Events

SERVICES DELIVERED

• Strategy Development
• Public Relations & Communications
• Digital & Social Media
• Advertising & Content Marketing

THE OPPORTUNITY

To promote and publicise the vital role Elders Farm Fest plays in Australian agriculture, by showcasing and demonstrating the exhibitors and the vast range of new products and services available during the fields days.  As well as highlighting new technology and innovation, and providing information to professionals on the land. 

Held annually in Toowoomba QLD, ACM Rural Events engaged C7EVEN to manage its integrated marcomms campaign for the 2018, 2019 and 2021 events.

THE OBJECTIVE

To increase attendance and propensity to purchase at Elders Farm Fest.

Given the challenges of drought, along with the uncertainty that the COVID-19 pandemic created, the challenge was to encourage producers to attend and still take advantage of the end of financial year tax benefits.

With COVID-19 causing the event to be cancelled in 2020, it was critical to communicate and reinforce the safety measures the event organisers had put in place to ensure everyone’s safety.

C7EVEN’s key responsibilities were to:

• PR and Social media campaign to encourage attendance at Elders FarmFest 2021
• Promotion and showcasing the sales opportunities for site holders
• Liaise with and coordinate consistent communications activity
• Deliver clear and strategic communication across all media channels
• Develop communication that generated physical attendance for the event
• Manage Elders FarmFest owned channels including website updates and all social media communications
• Manage and arrange sponsor media opportunities including interviews, video and photography

C7EVEN’s strategy focussed on:

• Media announcements, short lead, during event and post event media management
• Social and digital media creation and engagement
• Major sponsor support