KUHN Expo 2020 Integrated Experiential Event campaign
KUHN Farm Machinery
- Strategy Development
- Branding & Design
- Digital & New Media
- Advertising & Content Marketing
- Event Management & Activation
- Public Relations & Communications
- Media Planning & Management
KUHN is the world’s largest farm implements manufacturer. C7EVEN has been working with KUHN for 4 years providing a full range of marketing and communications services including strategy development, branding and design, media planning and scheduling across tv, print, radio, digital and social, public relations, online and social media management, content production and event promotion.
The KUHN Expo 2020 held in Naracoorte, South Australia provided an opportunity for dealers and customers / prospects to get up close to the full KUHN product range, learn about their features with product presentations and live demonstrations, and take advantage of special finance offers through the KUHN silent action.
The objective of the expo was to increase awareness of the KUHN brand through this one-to-one engagement, leading to increased sales across the product range
to build brand awareness and recognition and stand out from competitors.
1.4M Potentail Audience Reach
Extensive coverage of the KUHN Expo was achieved throughout the campaign period with a potential audience reach of over 1,0480,000 with nearly 400 registered attendees and 7 machines selling during the event itself.
C7EVEN achieved combined paid and earned media coverage across a range of national and local publications and outlets, while also achieving a social media reach of 68,000 and 2708 engagements across all social media advertisement.
C7EVEN developed an integrated marketing campaign designed to encourage dealers and customers / prospects to register their attendance on the dedicated KUHN Expo 2020 website, while also increasing awareness of the KUHN brand through an engaging media campaign to drive interest and increased sales across the entire KUHN product range.
During the event C7EVEN was also responsible with supporting event management operations, as well as managing media journalists in attendance, and event video and photographic production.
The video and photo production saw the release of daily video snapshots and final wrap-up video and photographs.
A range of campaign deliverables included:
- Event logo development
- Media strategy development
- Advertisements for radio, print, digital and social media
- Expo materials including banners, brochures, flyers, signage
- Auction booklet
- PR strategy and supporting editorial
- Event promotional content including video teasers used through various online media channels and save the date invites
Get in Touch
Have a project you'd like to discuss? Simply fill in the form below and one of our team members will be in touch. If you have something more urgent then call us on 1300 C7EVEN.