Performance Feeds – Full-service Marketing and Communications
- Strategy Development
- Branding & Design
- Public Relations and Communications
- Event Management & Activation
- Digital & New Media
- Advertising & Content Marketing
C7EVEN is engaged by Performance Feeds, Australia’s leaders in livestock nutrition supplementation, to provide full-service communications and marketing support on a year-round basis.
The nature of the service C7EVEN provides to Performance Feeds includes the strategic development and execution of all marketing, communications and creative assets – including photography, videography, and artwork – on a national level.
generate post engagement and new businesses leads reached
Additional website visits
Print, online and radio advertising reach
Performance Feeds’ overarching goal is to sell livestock nutrition supplements; and C7EVEN’s role in helping them to achieve this is to use the right media avenues to connect Performance Feeds with distributors, resellers, and livestock producers all over Australia. We achieve this by implementing integrated campaigns across traditional, digital, and social media platforms, using relevant media relations to leverage PR opportunities and providing tactical advice on event attendance, management and activation to generate consumer awareness.
1. STRATEGY DEVELOPMENT
To begin, C7EVEN facilitated a workshop with Performance Feeds to identify key target areas where marketing could support the goals of the business. From here, C7EVEN developed a creative brand masterplan strategy as well as a media and marketing strategy that were tailored to achieving these goals.
2. CONTENT DEVELOPMENT
This phase is ongoing and involves the roll out of the creative branding and media strategy. C7EVEN develops all traditional, digital, and social creative assets to align with the creative strategy. We also conducted a series of testimonial production shoots with livestock producers who use Performance Feeds products to gather supporting photo and video assets to complement the creative strategy.
C7EVEN implements all marketing and communications for Performance Feeds. This includes the daily management of advertising bookings in print, radio and across digital platforms; the management of social media platforms; liaising with media for PR opportunities; identifying opportunities for industry engagement; and assisting in event bookings and activations.
SOCIAL MEDIA CAMPAIGN
A social media campaign, designed to increase website traffic, generate post engagement and new businesses leads reached more than 200k people, received in excess of 89k post engagements and had more than 4k clicks through to the Performance Feeds website, in the period of six months.
Through the implementation of Google Ads over a six-month period, Performance Feeds has received in excess of 3.7k additional website visits, more than 800 clicks to call and generated more than 68k impressions. The strategy has placed them in the top 3 most seen Google Ads when ranked against their competitors.
Over the past 6 months, across print, online and radio advertising, Performance Feeds has reach in excess of 5MIL agriculturally-based and interested consumers, contributing to an increase of brand awareness and product sales.
Overall, the communications and marketing strategy executed by C7EVEN for Performance Feeds has increased brand awareness within the livestock sector, overcome brand challenges during difficult seasonal conditions, and generated a substantial increase in new customers.
Get in Touch
Have a project you'd like to discuss? Simply fill in the form below and one of our team members will be in touch. If you have something more urgent then call us on 1300 C7EVEN.