Tablelands Digital Capability Audit

CLIENT

Tablelands Regional Council

 

SERVICES DELIVERED

  • Market Research
  • Digital Capability Auditing
  • Industry Best Practice Benchmarkting
  • Training Development and Delivery
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THE OPPORTUNITY

Tablelands Regional Council required assistance with auditing, benchmarking and improving the digital marketing capability of businesses within the local tourism sector.

The over-arching goal to was to improve the local economic success of businesses in the region by investing in building these businesses digital marketing capabilities, knowledge and skills.

Dungog

ACHIEVEMENTS

  • 80% of businesses involved registered to attend multiple online training workshops.

  • Six online and nine face-to-face training sessions were delivered in-region across Malanda, Ravenshoe and Atherton Tablelands.

  • 13% of registered attendees opted to participate in both online and face-to-face workshops.

OUR SOLUTION

C7EVEN were engaged to undertake a digital capability audit and skills gap analysis across digital marketing principles, capabilities and platforms. Following on from this the results were benchmarked and training resources developed which were then delivered to businesses. Training was delivered via online workshops, face-to-face in region and supported by a range of downloadable assets.

C7EVEN’s key responsibilities were to:
• Manage stakeholder engagement
• Results analysis and associated benchmarking
• Training resource design and development
• Delivery of online and face-to-face training workshops
• Provision of training resource documentation, recordings and workbooks

 

C7EVEN’s strategy focussed on:
• Ensuring accurate and quality insights were gained from the audit process
• Designing resources to bridge skill and knowledge gaps
• Engaging businesses and increasing their understanding of digital marketing tactics

Six online and nine face-to-face training sessions were delivered in-region across Malanda, Ravenshoe and Atherton Tablelands.

High-demand topics included:
• What is Branding
• Facebook For Business
• Digital Marketing Plan Introduction
• Digital Marketing Tactics
• Website User Experience and the Buyer Journey

Have a project you'd like to discuss? Simply fill in the form below and one of our team members will be in touch. If you have something more urgent then call us on 1300 C7EVEN.