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C7EVEN turns 7 – Seven success stories!

As we look to celebrate C7EVEN’s 7-year milestone, let’s take a moment to reflect on seven of our success stories!

It’s the 6th of July 2015 – our founders Sara Crowe and Adam Arndell are spending their first official day in their new office in East Tamworth as the C7EVEN Communications team. There isn’t a lot of space and only one shared desk, but that can’t stop them.

Fast forward to seven years later a lot has happened and changed but the love and commitment for captivating communications in regional and rural Australia is still as strong as on day one.

Let’s take a look at seven of Sara’s and Adam’s C7EVEN success stories:


The C7EVEN team

What started as a team of two has grown into a diverse powerhouse of 16 employees. Each C7EVEN employee, past and present, has contributed to our success in their own, unique way. In fact, all our team members come from very varied backgrounds and bring skill sets and personalities that make C7EVEN the company it is today.

Sara and Adam are very proud to be able to offer rewarding careers for employees in now seven locations across Australia! From Sydney through Tamworth and Brisbane, up to Cairns (with many stops in between) – where will our next team members be located?

We are always on the lookout for curious new recruits. Please reach out!


The C7EVEN culture

With a growing team and busy schedules, retaining a great company culture can become tricky. Which makes us even more grateful that all our team members prioritise connection, respect for each other and communication with radical candor. We like to get amazing things done, while having fun along the way!

Each quarter we come together for our quarterly workshops and like to engage in team bonding activities (on and offline).


The C7EVEN clients

Over the years we have been very fortunate to work with some of Australia’s best companies! Many of our early clients are still on board, they include: Achmea, Tamworth Regional Council, Virbac, Performance Feeds, and Kuhn Farm Machinery.

We are so thankful for the relationships we have built and continue to build with the amazing clients we have added over the years. At C7EVEN we love collaborating with our clients as an extension of their teams.


Awards and Recognitions

At C7EVEN we love to challenge the status quo, which is why we are very proud of our awards and recognitions. After having been named a finalist of the PRIA Golden Target Awards in 2019, we were lucky enough to bring home the Bronze Award in the category “Agency of the Year – Small/Boutique” in 2020. A special achievement because 2020 also marked our 5-year anniversary and an unexpectedly challenging year.

Another highlight was being awarded the PRIA Bronze Award for “Regional Communications Campaign of the Year” for the Multimin Performance Ready Challenge for Virbac Australia in 2021.


Some project highlights

With all the exciting projects we have been able to work on and create, it is impossible to pick favourites. But there are two we would like to highlight:

Virbac Australia Tridectin Product Launch

In September 2017 Virbac Australia launched Tridectin, a 3-way oral drench for sheep. C7EVEN was engaged to create an integrated marketing and communications campaign to drive awareness, drive sales, and educate sheep producers on the importance of a combination drench.

The campaign involved radio, print, online and social media advertising, logo and packaging design, in-store point of sale activation, sales materials, and public relations. One of our favourite aspects of this campaign must be the TV commercial we produced with Conti Bros and Fin Design.

It was unlike any other for this category and included Hollywood style special effects.

Tamworth Country Music Festival

It goes without saying that working on the largest festival in the southern hemisphere is something extraordinary. What makes this event even more special is that it is hosted in our head office location of Tamworth NSW in regional Australia.

We have worked with the TCMF team for six years now, and over that time, we have established some wonderful friendships with the country music industry, the artists, music and entertainment media and the fans. We love seeing all our friends converge in Tamworth each year, and we love showing off the incredible event to the country and the world through our PR campaigns and activations.
While there are so many great memories and achievements, some truly magic moments include watching John Williamson perform ‘True Blue’ to a packed crowd at the Opening Concert in 2017, launching the Festival Ambassador program with none other than Troy Cassar-Daley in 2016. Watching Tamworth local Aleyce Simmonds, win her first Golden Guitar Award for Female Artist of the Year in 2018, being invited to Keith Urban’s surprise performance in 2019, at the Tamworth Town, where the Festival began back in 1973.

And we cannot forget creating the commemorative 50c coin with the Royal Australian Mint and collectors stamp with Australia Post for TCMF’s50th Anniversary in 2022.


Family and friends support network

All the above would not have been possible without the incredible family and friends support networks our founders and team members have. What do they say? It takes a village to build a successful agency? Or something along those lines – we are forever grateful for the support we receive from our loved ones to be able to do what we love.

Sara and Adam would like to especially thank their wonderful partners Katie and Rick for all their support along the way!


Leveraging the power of people

As much as we love looking back on memories and achievements, we are also beyond excited for what’s to come in the next seven years. We have a new, courageous project that has been in the pipeline for a while and is gearing up for launch. If you have ever struggled finding regional talent, influencers, and spokespeople for your brand, campaign, or events, then watch this space, as we are about to announce a new venture that will be the answer.

Stay tuned for this exciting announcement very soon!

Have a project you'd like to discuss? Simply fill in the form below and one of our team members will be in touch. If you have something more urgent then call us on 1300 C7EVEN.