In our latest blog, our Senior Account Executive Brittany speaks about her rural background, the C7EVEN values,  and how these align personally. 

I couldn’t have asked for a better upbringing. The farm, my horses and endless days in the cattle yards, to me it was perfect.  

Growing up in northern NSW on our mixed grazing property has shaped the way I approach everything. From the way I live my day-to-day life, to my work ethic, and I continue to enjoy the lifestyle that living and working within rural and regional Australia offers.  

Being raised in the country has even influenced the style of work I do, and at C7EVEN I get to work alongside businesses to help enhance the value regional and rural communities have to offer.  

 A value that was instilled in me growing up was being able to meaningfully connect with people – it was so important to the way we lived. When you look at the core values of C7EVEN, the ability to provide connection is fundamental.  

As I see it, working within the marketing industry and focussing on regional areas brings two clear benefits. Firstly, regional audiences which account for one-third of Australia’s population, offer such a valuable opportunity for businesses to market their products and services. Secondly, for those businesses based in regional and rural Australia, the opportunity to showcase their products and tell their story more widely, means they grow their customer base and expand their business potential beyond the bush. 

This progressive approach to considering rural Australia’s contribution and prosperity, has been a major drawcard for me in working at C7EVEN. 

At C7EVEN we like to support companies to collaborate with rural and regional audiences and to challenge clients to be more curious around the best strategy to broaden their customer networks. We encourage our clients to have the courage to be creative and innovative, to help ensure the best overall outcome is achieved. 

With innovative thinking, we use our skills to captivate audiences and to encourage regional and rural communities to engage and experience our clients’ brand.  

Seeing the benefits of working with non-traditional methods and the incredible outcomes achieved, encourages our ongoing drive to find success for each and every C7EVEN client – whatever success looks like for them.  

The power of building a deep relationship both professionally and personally with clients, creates a level of trust like no other. 

Our clients trust us to work alongside them to create marketing and communication campaigns that make them stand out. I find a “no fuss” approach from people in the country is the best way to connect and maintain relationships, and at C7EVEN we pride ourselves on delivering just the right amount of fuss!  

Our passion for Rural, Regional and Remote communities is ongoing and we continue to grow with a wonderfully broad client base. At C7EVEN, we are passionate advocates for our regional communities, helping to elevate the space and create prosperity for those in our regions. 

Authenticity and Individuality hold C7EVEN apart from the crowd and we will strive to always stay that way.  

I am proud to live and work within Regional and Rural Australia, and I am also proud to be part of the team at C7EVEN. 

Brittany Meissner, Senior Account Executive