Achmea Farm Insurance

After collaborating with Achmea Australia earlier in the year to build brand awareness and recognition, C7EVEN was engaged to leverage off this success and run an integrated marketing campaign to drive lead generation.

Client
Achmea Farm Insurance

Services Delivered

  • Strategy Development
  • Advertising
  • Content Marketing
  • Media Planning & Management
  • Integrated Marcomms
  • Digital and New Media

The campaign took a multi-channel approach over four-months. This strategy allowed Achmea to continue their top-of-funnel brand awareness campaign while driving quality, targeted leads through consideration and action.

The Opportunity

After collaborating with Achmea Australia earlier in the year to build brand awareness and recognition, C7EVEN was engaged to leverage of this success and run an integrated marketing campaign to drive lead generation.

The primary audience was identified as farmers aged between 25 – 54 located in targeted regional areas across all states.

Our Solution

C7EVEN utilised the below solutions to drive this campaign:

  • Print advertising across 8 key industry publications
  • Digital industry advertising in 3 publications
  • Billboard in VIC
  • Digital (SEM, Facebook & Display)

 Achievements

19,000 DL’s
Distributed in NSW and VIC with 7 attributed leads and positive feedback

285 Conversions
Total conversions from digital (search, display and social)

1.1 Million
Total impressions digital industry of 1.1M

254 Leads
Total qualified leads (570% growth on STKY)

3.4 Million
Total impressions from digital

1.2 Million
Potential print reach of 1.2M

Get in Touch

Have a project you’d like to discuss? Simply fill in the form below and one of our team members will be in touch. If you have something more urgent then call us on 1300 C7EVEN.