Active Crane Hire

Increasing brand presence for the client to bridge the gap between campaigns.

Client
Active Crane Hire

Category
Digital Marketing

Services Delivered

Strategy Development
Social Media Management
Website Design & Development

Ensuring consistent promotion of Active Crane Hire’s brand, key offerings, company updates, and product innovations or launches.

The Opportunity

Since 2020, C7EVEN has provided Active Crane Hire with ongoing marketing and communications support. C7EVEN saw the opportunity to increase brand presence for the client and bridge the gap between campaigns.

Our Solution

C7EVEN moved towards the implementation of an ‘Always On’ approach to marketing, rather than ad-hoc campaigns. This ensured consistent promotion of Active Crane Hire’s brand, key offerings, company updates, and product innovations or launches. 

Marketing activities include social media management of all Active Crane Hire’s social media accounts, build of a targeted landing page, a dedicated Google Ads Campaign including optimisation, SEO and SEM, and monthly website support.  

As part of this partnership, C7EVEN also identified the need for a new website to leverage off these marketing tactics, increase site visitation and drive lead generation. As part of this approach, the new website design and development project was able to be aligned with the Active Crane Hire brand with the aim to amplify their product and service offerings, increase leads, and create a clear customer journey with a seamless user experience.  

Campaign Achievements

Digital Impressions

Website visits per month

Social Media Reach

Highlights

  • Delivered targeted campaign landing page
  • Launch of new, high performing website, aligned with ACH branding
  • Improved customer journey experience
  • Creative design of assets

Achievements

  • Over 12.3K impressions on Active Crane Hire’s Google Ads campaign each month
  • Over 2K website visits across The Active Crane Hire website, and Active Crane Deck landing page each month
  • Over 27K reach across Active Crane Hire’s social media platforms each month

 

Get in Touch

Have a project you’d like to discuss? Simply fill in the form below and one of our team members will be in touch. If you have something more urgent then call us on 1300 C7EVEN.