Retainer based marketing communication services extending from strategy to creative, implementation and reporting.
Integrated marketing campaign
Branding and Design
PR and media management
Content capture and creation
Photography and videography
Social media management
Using the right media avenues to connect Performance Feeds with distributors, resellers, and livestock producers all over Australia.
Performance Feeds, Australia’s leaders in livestock nutrition supplementation, engaged C7EVEN in 2019 to provide full-service communications and marketing support on a year-round retainer basis.
C7EVEN has provided a variety of services to Performance Feeds, on a national level, including a strategic marketing & Communications plan and execution of all marketing, communication and creative assets – including photography, videography, and brand design communications.
12 MONTH SNAPSHOT
The past 12 months have seen some milestone projects undertaken and delivered as part of the overarching marketing strategy, including:
• Website Development
• Brand Persona
• Digital Strategy Evolution
These three projects were all interconnected. The development of the new Performance Feeds website lead to an opportunity to develop a Corporate Brand Persona, resulting in a corporate brand refresh. The new website also placed Performance Feeds in a position to elevate their digital marketing strategy, that has since improved their paid digital marketing outcomes.
Enhancing the user experience of the Performance Feeds website was the catalyst to develop a new website. This created an opportunity to improve the functionality, user experience and customer profiling through a CRM integration.
The new look and feel of the Performance Feeds website fed into the need to refresh the company’s branding. Working with the management team, a Corporate Brand Persona was developed ensuring the original Performance Feeds’ identity remained central, while adding a vibrant, and updated look and feel to the branding. The refreshed Performance Feeds branding was rolled out across digital, print, in house, OOH and TV advertising.
Digital Marketing Strategies
The functionality of the new website enabled us to develop a dedicated digital marketing strategy. This strategy saw the development of a digital Always On campaign that was implemented across search and social. This dedicated campaign follows seasonal trends and weather patterns that affect the nutritional supplements required for livestock facing different challenges throughout the year.
From March to August 2023
Social Media Impressions
Click Through Rate
Get in Touch
Have a project you’d like to discuss? Simply fill in the form below and one of our team members will be in touch. If you have something more urgent then call us on 1300 C7EVEN.