KUHN EXPO 2023
Develop and execute a comprehensive event marketing, PR and communications campaign to encourage attendance at the KUHN Farm Machinery Expo 2023.
KUHN Farm Machinery
Integrated marketing & communications
Branding & Design
PR & media management
On-Ground Event Support
Content capture and creation
Photography and videography
Social media management
C7EVEN executed a range of solutions including event management, event marketing, public relations and communications, content creation, as well as on-ground event management for the KUHN Expo.
For eight years, C7EVEN has been working with KUHN Farm Machinery to provide a range of marketing and communications services, as we understand what lies at the core of KUHN’s products, people, culture and their customers.
Following a long-standing relationship to deliver integrated product campaigns, C7EVEN was engaged to deliver KUHN’s triennial ‘KUHN Expo 2023’. C7EVEN executed a range of services including event management, event marketing, public relations and communications, content creation, as well as on-ground event management during the Expo.
The KUHN Expo provided an excellent opportunity for dealers, partners, and customers to view and experience the KUHN Machinery range in action on a working farm near Toowoomba, QLD. Attendees enjoyed VIP treatment as KUHN’s guests for the day, where they experienced live demonstrations, machinery displays, and educational seminars guided by KUHN product specialists.
C7EVEN was responsible for delivering a seamless event, where no stone was left unturned ensuring a well-attended, exemplary event, while also promoting the event and capturing content for event promotion and future marketing use.
C7EVEN developed a comprehensive event strategy, defining key milestones that needed to be met and delegating roles and responsibilities. In addition to the event management strategy, a strategic marketing, PR & Communications plan was developed to drive event awareness and generate attendance registrations.
C7EVEN worked seamlessly with KUHN in coordinating event logistics and supplier management to ensure a high-quality event for both the client and attendees. C7EVEN was tasked with finding suitable caterers, local hire companies, security, buses, first aid, a venue to host the distinguished Dealer Dinner, and ensuring all elements came together to deliver customers and dealers with a premium experience. In addition to this, C7EVEN also coordinated the risk and safety, silent auction management, registration management and MC management. C7EVEN also designed and coordinated creation of the merchandise, staff uniforms and promotional collateral.
Our content team developed a comprehensive schedule to capture the essence of the KUHN Expo. Content created included daily wrap-up videos, an overall highlights video, recorded vox-pop testimonials from event attendees and video and photography content to be used for future events and promotion.
C7EVEN executed a concise marketing and communications plan to encourage registrations and attendance to the event, increase brand awareness and build engagement with dealers and customers. This promotion was achieved using a mix of digital and traditional marketing platforms to reach our target audience.
The KUHN Expo marketing and promotion campaign received extensive coverage across a range of integrated marketing channels. Approximately 1,829,614 people were reached for the duration of the campaign from the marketing and promotional activity.
Our content production team successfully delivered a highlights video, two daily wrap-up videos and organic socials throughout the event and post the event.
The event received a total of:
- 361 registrations
- Representation from six states: QLD, NSW, VIC, SA, WA and TAS.
- More than 50 media mentions; from 1 June to 30 August 2023 across traditional and digital publications
- Extensive media coverage across farm machinery and agricultural publications as well as local media outlets
Get in Touch
Have a project you’d like to discuss? Simply fill in the form below and one of our team members will be in touch. If you have something more urgent then call us on 1300 C7EVEN.