BOUNCE – BRAND DEVELOPMENT
Delivering a brand to connect, educate and provide resources to combat the impacts of overweight and obesity to industry professionals and consumers.
Hunter New England Central Coast Primary Health Network (HNECCPHN)
Branding & Design
Stakeholder engagement and research
Desktop research and insights reports
Stakeholder communication matrix
Key message framework
Brand identity workshop
Creative brand development
Toolkit and content development
A campaign designed to combat the negative health and well-being impacts of overweight and obesity.
To combat the negative health and well-being impacts of overweight and obesity by developing key evidence-based messages that support the Regional Health Partners Healthy Weight Strategy and promoting the usage of unified key messaging amongst primary health care professionals in the Hunter, New England, and Central Coast regions of NSW.
Together with the HNECC PHN and NSW Regional Health Partners, C7EVEN mapped critical time points and identified the right personnel to deliver messaging regarding overweight and obesity.
In-depth stakeholder engagement and research with health professionals was conducted, through workshops, surveys and phone interviews. An in-depth desktop research was completed and an insights report showcasing the common themes and existing projects was developed.
A cohesive messaging framework and stakeholder communication matrix as well as evidence-based key messages were developed, for each identified audience segment, that can be delivered consistently by all sectors across the continuum of care at the relevant time points.
The creation of an umbrella brand that would tie in nicely with the overall PHN brand, but would allow for a standalone brand identity to be used long term, with the first pillar being the healthy weight campaign.
- Health providers now have access to a cohesive evidence-based messaging framework that supports the Addressing Overweight and Obesity Project
- Through health providers, the public are encouraged and enabled to make healthy and nutritious food choices and get physical activity
- Creation of a strong brand that can be utilised for a long time to come, across a range of health and well-being initiatives
- Development of a comprehensive toolkit to support primary health care professionals in their preventative care work
Get in Touch
Have a project you’d like to discuss? Simply fill in the form below and one of our team members will be in touch. If you have something more urgent then call us on 1300 C7EVEN.