A brand reinvigoration project to realign NSW Farmers brand focus on member driven activities and advocacy.
Branding and Design
Marketing and Communications Strategy Development
Development of a strategy to reinforce NSW Farmers’ value proposition to current and potential members
The purpose of the brand reinvigoration was to realign brand focus on member-driven activity and advocacy and to become more innovative, engaging and contemporary in its relevance while staying true to the existing brand identity.
As a members-based advocacy organisation, it is critical for NSW Farmers to actively connect with its members and wider stakeholders. C7EVEN was appointed to develop a brand reinvigoration strategy to centralise branding and re-engage with its audiences.
C7EVEN developed a strategy to reinforce NSW Farmers’ value proposition to current and potential members so that they may realise the value of being a member and increase their engagement with the organisation. Using a multi-stage approach, C7EVEN developed a thorough strategy for NSW Farmers.
A review of all the existing relevant resources, analysis and audit of stakeholders or relevant and alternate messaging and current market position.
A deeper dive to understand the various stakeholders’ and their needs.
The visual identity as well as the value proposition will be addressed, and the channels used to deliver the brand elements revised and refined.
Brand Book and style guide developed to inform brand visual application and to advise on brand communication implementation applied across a variety of media applications.
Strategy, stakeholder findings, and brand presentation to staff via a facilitated workshop.
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